Through *Friendship-Building* and *Selfless-Serving*, we can reach people who may seem closed spiritually, but are open relationally. People need people, and friends listen to friends. A high percentage of people come to Christ primarily through the influence of a close friend or family member who selflessly meets their needs and demonstrates to them they are loved.
When Paul stood before hostile audiences, he shared his personal testimony every time. No persuasive technique will ever take the place of your *Story-Sharing*. The skeptic may deny your doctrine or attack your church but he cannot honestly ignore the fact that your life has been changed.
As people experience growing levels of confusion about spiritual matters and they raise increasing numbers of objections to the Christian faith, we’ll need more and more of us to be prepared in the *Reason-Giving* style of evangelism so we can offer evidence and reasons for what we believe.
We live in a noncommittal culture. People are simply more hesitant to sign on to things—especially if there’s a long-term pledge involved. Welcome to a world of fence-sitters. That’s why we need *Truth-Tellers*: people who will get to the point, explain the message of the gospel, and nudge their ...